The Sims 4 Social Media Career
Be an Internet Personality or Public Relations Rep in City Living
The Sims 4 City Living offers up three new careers. The strengths of both branches of the Social Media Career are highlighted below.
The Sims 4 City Living includes a Social Media Career, which lets you choose to become either a superstar Internet Personality or a Public Relations Representative. Both of these are solid careers with unique abilities, and certainly more interesting to take than the Politician due to the sheer number of interactions you can unlock. Because these careers require a social media presence, you can begin using the Social Networking feature on computers as soon as you join them, instead of needing Charisma Level 5.
Work from Home
This applies to both branches of this career, along with the other two included in the City Living Expansion Pack. Each day before work, you will see a popup in the lower left corner. Selecting this, you can choose to have your Sim work from home. You'll get a couple of tasks that must be completed in order to secure your pay and career performance. Aside from the tasks you're given, you have total control and can use the time to skill up or else work on career promotion requirements.
Social Media Career Levels 1-3
The initial ideal mood is Playful. Since the skill requirements for these first 3 levels are not very difficult, consider which branch you will take so that you can begin to raise the skills you'll need. This will smooth out the promotion process and make it a little less likely you're stalled on one level for a long time.
| Rank | Job | Wages | Schedule | $/Day | Daily Task & Promotion Requirements | Reward for Promotion |
|---|---|---|---|---|---|---|
| 1 | Media Intern | $16/hour | Mon-Fri 9AM-3PM | $96 | Update Social Media Profile, Create Social Media Profile | None |
| 2 | Engagement Monkey | $23/hour | Mon-Fri 9AM-3PM | $132 | Update Social Media Profile, Have 25 Followers, Reach Level 2 Charisma | None |
| 3 | Clickbait Writer | $29/hour | Mon-Fri 9AM-3PM | $174 | Update Social Media Profile, Have 100 Followers, Reach Level 3 Comedy or Mischief | $183, Respond to Mail and Share Image Interactions (Computer) |
Internet Personality Branch
No Career excels at getting followers like the Internet Personality. Playing games for a few hours, they can pick up 100-200k followers, then advertise products on social media to make thousands of Simoleons.
The ideal mood for this branch is Playful. The most significant difficulty here is obtaining followers, but thankfully you are given many means to do so - knowing you need many more for each level should help. The Prank Streamers (under social networking) and Let's Play (under Play Games on Computer) contribute substantially more followers than other means of social networking - pranking in particular contributing hundreds of thousands when it goes well, though it does have a cooldown. You need to play games for a few hours in order to gain followers, it tells you how many you've gained when you stop playing. Note the jumps in skill level requirements from Video Gaming to Charisma, Comedy and Mischief. It is one of the harder careers to level for this reason, and provides less money per day in salary than certain other Careers. It makes up for this, big time, with the abilities you unlock as you level.
As in reality, you can sell out when you have a huge social media following, by advertising products. Doing so can net you well over 1k Simoleons (I got 1500) for the major product, and several hundred for a minor product. However, you lose followers when you do this. The Internet Personality gets a major edge over the PR Branch of this Career due to its ability to recover followers rapidly. The income generation helps this career to surpass others, and it is arguably one of the best-paying as you can earn money on demand, then recover followers.
| Rank | Job | Wages | Schedule | $/Day | Daily Task & Promotion Requirements | Reward for Promotion |
|---|---|---|---|---|---|---|
| 4 | Simstagram Searcher | $35/hour | Mon, Wed, Fri-Sat 10AM-3PM | $175 | Share Jokes with Followers or Troll Forums, Have 1,000 Followers, Achieve Level 3 Video Gaming | $263, Share Jokes With Followers, Advertise Minor Product, Status Update from Venue Abilities |
| 5 | Cat Video Creator | $56/hour | Mon, Wed, Fri-Sat 10AM-3PM | $280 | Share Jokes with Followers or Troll Forums, Have 10,000 Followers, Reach Level 4 Charisma | $193, Blicblock - Signed, Hillock II - Signed, MySims Go! - Signed, Livestream Video Games, Record Rant, Shout Out from Venue Abilities |
| 6 | Niche Broadcaster | $97/hour | Mon, Wed, Fri-Sat 10AM-2PM | $388 | Share Jokes with Followers or Troll Forums, Have 100,000 Followers, Reach Level 5 Comedy or Mischief | $198, Start Funny Meme, Broadcast Status |
| 7 | Meme Maker | $156/hour | Mon, Wed, Fri 10AM-2PM | $624 | Share Jokes with Followers or Troll Forums, Have 1 Million Followers, Reach Level 6 Charisma | $311, The Home Studio, Advertise Major Product, Promote Image, Announce Appearance at Venue |
| 8 | Online A-Lister | $278/hour | Mon, Wed, Fri 10AM-2PM | $1,112 | Share Jokes with Followers or Troll Forums, Have 10 Million Followers, Reach Level 7 Video Gaming | $498, R.E.F.U.G.E., Road Rival Alpha, Sims Forever, and Incredible Sports - Signed. Prank Steamers and Stream Let's Play Video Games Abilities. |
| 9 | Reality Show Contestant | $389/hour | Mon, Wed, Fri 10AM-2PM | $1,556 | Share Jokes with Followers or Troll Forums, Have 25 Million Followers, Reach Level 8 Charisma, Reach Level 7 Comedy or Mischief | $797, Upload Viral Video, Charity Stream |
| 10 | Internet Superstar | $540/hour | Mon, Wed, Fri 10AM-2PM | $2,160 | Share Jokes with Followers or Troll Forums, None | $1,729, Gamer Sleek, Advertise Mass Sponsorship Ability |
Public Relations Branch
The Public Relations branch gets the ability to persuade Sims to do a variety of actions. They are also able to advertise products at the expense of some followers.
The Ideal Mood for this branch of Social Media is Focused. Your new daily task, Network with Journalists, is found on the computer. Given the need to get up to 10,000 Followers on social media, you should be working on this even on levels where it is not required. Just a post here and there will do. The more followers you get, the more you'll gain as they help you to market your profile. When you are away from home, use the Shout Out/Status Update from Venue ability that is found on your phone under the home tab. It gives more followers than the usual computer interactions, but does feature a cooldown.
As a reward for your work, you gain the ability to persuade Sims to do things. It unfortunately has a cooldown, but can be fun to use for your own entertainment. Sims will decline if you just walk up to them and tell them what to do, though mood and the friendship bar seemingly have an impact on success rates. Another unique ability is 'Represent' found on its own tab on the computer. This will let you give other Sims a career performance boost!
Just as with the Internet Personality branch, you can make significant money by advertising products and earn money on demand. However, you will lose followers and do not have a means of getting tens of thousands of them at once with this branch. However if you build them up, you'll get a bit more from a single action and will be able to recover what was lost after a couple of days. Note the bouncing between Writing and Charisma, with the latter being the most difficult aspect of leveling this Career.
| Rank | Job | Wages | Schedule | $/Day | Daily Task & Promotion Requirements | Reward for Promotion |
|---|---|---|---|---|---|---|
| 4 | Public Relations Coordinator | $44/hour | Mon-Fri 8AM-4PM | $352 | Network with Journalists (Computer), Have 500 Followers, Level 3 Writing Skill | $263, Direct From The Fans, Network With Journalists, Blog for Followers Abilities |
| 5 | Community Manager | $83/hour | Mon-Fri 8AM-4PM | $664 | Network with Journalists (Computer), Reach Level 4 Charisma | $527, Represent Friend |
| 6 | Press Agent | $142/hour | Mon-Fri 8AM-4PM | $1,136 | Network with Journalists (Computer), Have 2,000 Followers, Reach Level 6 Charisma | $1,001, Just For The Aesthetics, Status Update from Venue Ability |
| 7 | Account Executive | $227/hour | Mon-Fri 8AM-4PM | $1,816 | Network with Journalists (Computer), Reach Level 7 Charisma, Level 5 Writing | $1,701, Persuade Sims to Smile, Rant, Goof Off, Flirt, or Wear a Racoon Outfit |
| 8 | Director of Communications | $318/hour | Mon-Fri 8AM-4PM | $2,554 | Network with Journalists (Computer), Have 5,000 Followers, Reach Level 8 Charisma | $2,722, Promote Image and Broadcast Status Abilities |
| 9 | VP. of Public Relations | $399/hour | Mon-Fri 8AM-3PM | $2,793 | Network with Journalists (Computer), Have 10,000 Followers, Max Charisma Skill | $5,082, FuzzRead Article (Rare Print Edition), Shout Out from Venue, Persuade Sims to Play Music, Do Comedy, Play Games, Sing, Cook, or Work Out |
| 10 | Spin Doctor | $453/hour | Mon-Wed, Fri 8AM-3PM | $3,171 | Network with Journalists (Computer), None | $6,987, Aimed For The Top, Represent Anyone |
Learn More
- Cheats - Gameplay, testing, and building cheats
- Careers - All job levels, promotions and rewards
- Skills - All skills, ideal moods, and their benefits
- Expansions, Stuff, and Game Packs - All Sims DLC Features
- Babies - Caring for an infant in The Sims 4
- Children - School grades and child skills
- Tips - Gameplay tips and tricks
- Sims' Needs - Caring for your Sims
- Money - Ways of making money in The Sims 4
- Building Tutorials - Learn tricks to make your houses look great.
- Get to Work: Open for Business - running a business
- Emotions - Getting your Sims in the right mood
- Relationships and Weddings
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